cringe

A posture or gesture of shrinking or recoiling.

"He glanced with a cringe at the mess on his desk."

A servile obeisance.

A crick.

An embarrassing event or situation which causes an onlooker to cringe.

"There was so much cringe in that episode!"

To shrink, cower, tense or recoil, as in fear, disgust or embarrassment.

"He cringed as the bird collided with the window."

To bow or crouch in servility.

To contract; to draw together; to cause to shrink or wrinkle; to distort.